Watch your Character Come to Life
Character animation explainer videos are a great way to connect your brand to your customers. Using an animated character can give viewers someone to root for, learn from, or empathize with, and it gives your company an opportunity to show how your product or service could impact their daily life. Character animations also create a unique opportunity to shape how customers perceive your company. You can play the hero, the helping hand, the trusted friend. A clever character animation can also help you stand out from the competition by playing against type (like using Mugsy, the big fluffy bunny, as a tow truck driver).
Character Animations – VMG Style
The VMG production team loves creating Character Animations. Telling engaging and impactful stories and creating interesting, expressive characters gives them a chance to flex their creative muscles – and it gives you a chance to connect with your customer. Whether you need something cinematic or more playful, we’ve got you covered. Based on your message and budget, we can keep it simple, short and sweet, or go big and bold. Either way, we’ll make sure your viewers are entertained and engaged.
Benefits of Character Animation Videos
No amount of fancy text or graphs can have the impact of a character that is able to show a range of reactions and emotions. With character animation, you can truly tell a story that resonates with the viewer by showing real life scenarios and elicit curiosity and empathy. Having a strong character that represents your brand also leads to consumer engagement and increases multiple views and shares of your video.
Character Animation Process
First, we put on our “Discovery” pants to get a feel for your company, and zero in on the messaging of the video. We want to make sure we understand your business, your industry, and your customers so we can tell a relevant story and develop the right aesthetic.
Mood & Message
After we’ve gathered all the important info, our award-winning production team will put their heads together to draft script content and develop, or source, the perfect characters and environments for the story. Once we think we’re heading in the right direction, we’ll send you the “Mood & Message” for review. This will include a voice over script (if applicable), the demo-reels of a few voice actors we think would be a good fit for your brand, and a concept image that exemplifies the visual aesthetic we’ve got in mind.
If you’re on board with the Mood & Message, we’ll storyboard the video to show you how things are going to play out. You’ll get a “Sneak Peek” in the form of scene-by-scene thumbnail sketches (quick & simple drawings to establish the content and composition of each scene) and a short snippet of the voice over to make sure the voice actor nailed it.
After you’ve approved the storyboard, it’s time for our team to prepare your character for animation (the production nerds call this “rigging”), bring the sets to life, and put the story in motion.
When it’s time for the big “Premiere,” we’ll send you a link so you can review the video online and provide notes for any final tweaks you might have.
Once we’ve wrapped production, we’ll deliver the finished video – optimized for any application, on any device.